Where does the television stand in today’s age of constant personal connectivity and mobile communications? Where is it headed? ?
Insight, a division of Anything.lk, is set to revolutionize the Sri Lankan television industry. Our platform is Sri Lanka’s first interactive, contextual TV advertising platform. The Insight platform enables television broadcasters and advertisers to reach and engage with audiences in exciting new ways.
Sri Lankan television has traditionally played an important role as a social hub. It has helped bring people together - whether inside our living rooms or at office cafeterias.
We believe the answer to the future of television lies in its inevitable convergence with the internet. We believe with this convergence television will re-establish its role as a social hub.
At Insight we are taking Sri Lankan television social. Talk to us.
Who Are We?
Insight is an ad-tech platform backed by Anything.lk, Sri Lanka’s most valuable social media brand.
What Do We Do?
The insight platform was created from the ground up to help advertisers, broadcasters and TV content producers to engage audiences in exciting new ways. We do this by pushing contextual and interactive advertisements.
The traditional model doesn’t allow for two-way conversation between audience/customer and advertiser. is built from the ground up to encourage interactivity.
Embedding interactivity into the television advertising experience will help extend the purchasing funnel to advocacy and, thereby, lead to loyalty from customers.
How do we do it?
In a nutshell, we match the Sri Lanka television audience’s viewing behaviour to their purchasing habits.
Doing this requires the coming together of a number of stakeholders in the television and telco sectors.
How Can Insight Help Your TV Advertising?
We believe the future of marketing is in the ability to mine salient data on target markets, refining that data to help brands stay relevant in an increasingly crowded market place.
Insight’s interactive TV platform helps you, whether advertiser or broadcaster, to understand Sri Lankan TV channel audiences at a more in-depth level. Every campaign that is run on the Insight platform garners real-time statistics on its reach and effectiveness.
How are Insight’s TV advertisements different from traditional TVCs?
We encourage interactivity by placing in-programme, contextual advertisements that come with an incentive for the audience members. For instance, we map a highly in-demand product such as washing powder to a scene that is based inside a laundry room. The context between what the audience is watching and the product being displayed in-programme is immediately established.
The product would be sold at a very attractive price determined by the merchant. This, in turn, acts as an incentive for audience members to purchase the item immediately through their mobiles.
This interactivity is a first step in advertisers and broadcasters capturing audience insights via objective data.
Need more information? Talk to us.